Edited to add: You can learn more about Johnson's Natural Line on their new site (more updates coming - this is just a teaser!). And if you're interested in getting your hands on them, they'll be available for pre-order at Target.com on July 4!)
The ongoing joke in our house is that we love kid's natural body products, we just hate watching our $15 for bubble bath get dumped down the drain when our kids decide that a tub full of bubbles is just not enough.
And so I had this in my mind when Johnson's asked me if I'd be interested in working with them on their new Natural line.
Of course, there are a bunch of good reasons I pay good money for natural products. I've got two girls with very sensitive skin and eczema. And I'm not so into slathering my kids in chemicals.
Now don't get me wrong. I definitely beat to a drum that's of the lighter green variety. We still reach for whatever bottle we have in our shower sometimes. And I've yet to find a great natural aerosol sunscreen and so we often use mainstream kid's brands.
But it's definitely on my mind. I don't grab and purchase blindly.
So when Johnson's introduced me to their new Natural products, I went in with an open, but skeptical mind.
I also said "It's about time!" because, well, it is!
I could go into tons of details about how they've used their expertise to create a 98% natural and free of all known allergens, dyes, and the "P" words we all try to avoid (pthalates, parabens). Or how it doesn't smell like a lavender forest that wafts from the container when you open it, but still has a nice, light scent (they use the term Allerfree which means no essential oils) because that's important to my husband aka "THE NOSE."
Or that it's extremely affordable - 18 oz Head to Toe baby wash for $6.49. Seriously.
I definitely thought so.
And so, after using them for a good few months, I'm pretty stoked. And so is my wallet.
You'll have to wait until July to get your hands on the new Johnson's Natural line. But I can promise you that they really listened to what moms wanted, and in my humble opinion, it's definitely worth waiting for. And I'm very excited to be working with them as a spokesperson for it.
[Disclaimer: My participation as a paid spokesperson for the Johnson's Natural line (which includes this post as well as other duties) was contingent on me actually liking these products. Obviously I do.]