I suppose it's a little bold to send gigantic magnetic birth announcements. It's sort of like when the March of Dimes sends out the address labels with the little dime. It actually does guilt people into sending money. I did it with my master's thesis, except I was determined to get survey responses and sent a buck.
Thank you student loans.
So what terrible horrible no good very bad person is going to throw away a 5 x 7 magnet of my beautiful daughter? So I think it's a fantastic, and dare I say, eco-friendly concept that's not too hard on the wallet. Plus, I love bullying my way onto someone's refrigerator.
And besides, what exactly do you do with birth announcements (except throw them away... ahem)? You put them on your fridge of course.
C'mon. Wouldn't you want her on your fridge?