[We apparently gave Motrin a headache (heh c'mon, it's funny!) and so they took the ad down but if you want to see what all the hullabaloo is about, you can find it here]
So apparently Motrin was trying to get cool with moms by empathizing with their pain from sling wearing. Because we moms carry our babies to look fucking fashionable and suck up the gutwrenching aches because we want to look like moms.
I'm pretty sure the rolly belly, bad hair, gigantic ass, drool stains, poopy diapers, and three screaming children make me look like a mom just fine.
No clearly those 20-something year old ad execs who created this ad needed to do a bit more research. Too bad many of these agencies inch out their colleagues-turned-moms who can't hack the 80 + hour work weeks because they actually want to see their kids before they grow up. Had they actually hired a few moms, I'm pretty sure this ad would have stopped in the board room phase before it even got legs.
But alas, these smarties hired a hipster-slash-valley girl to tell us that moms wear their babies because it looks good, and we just deal with the pain because that's what we silly mommies do.
To be official and all.
So, dear Taxi (the ad agency that was responsible for this beauty), if you're going to do an ad about moms and pain, why not try childbirth? Because if my stitched up Frankengina doesn't make me look like a tired and crazy "Official Mom," then I'm not sure what will.
I guess that wouldn't get as many giggles as those crazy babywearing moms. But it would be a good way to sell people on Motrin, and not Advil.